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Privacy Policy

Premium Dubai is committed to respecting your privacy and protecting your personal information. We recognize our obligation to keep sensitive information secure. The Privacy policy explains and describes how we may collect and use the information pertaining to you through our website. The handling of all personal information by Premium Dubai is governed by the UAE and Dubai privacy and security acts.

We are committed to protecting your privacy whether you are browsing for information or conducting business electronically.

Collection and use of online information

When you visit our websites, we will not collect your personal information unless you choose to use and receive online products and services that require it. All data capture uses up-to-date security mechanisms to ensure the integrity and confidentiality of information and systems.

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

identity data includes title, first name, last name, username, nationality and gender;

contact data includes address, email address and telephone numbers;

profile data includes your username and password, your interests, preferences, feedback and survey responses;

usage data includes information about how you use our website, products and services;

marketing and communications data includes your preferences in receiving marketing from us and our third parties and your communication preferences;

technical data includes internet protocol (IP) address used to connect your computer to the internet, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website, information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

Do not track

Currently, our systems do not honour browser do-not-track requests; you may delete cookies and other tracking technologies.

Disclosures of your personal data

For operational reasons, insofar as reasonably necessary for the purposes, and on the legal bases, set out in this Privacy policy, we may share your personal data with: 1) external third-party service providers who administer our site / platform and provide internet services and host our facilities, provide data warehousing services, customer relationship management services, marketing services, car services or customer survey services; 2) professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services; 3) third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them.

We have implemented safeguards to ensure that our service providers treat personal data in a way that is consistent with the terms of this Privacy policy and applicable laws, and that it is not used except to fulfil products or services to us or where we believe it is necessary for a legitimate reason connected with the products or services we offer.

These service providers and group companies may be located in the United Arab Emirates or elsewhere in the world. Different privacy laws may apply in these countries.

International transfers

Some parties that process or store personal data in accordance with this Privacy policy may be located in jurisdictions outside your country of residence or our country of incorporation. Therefore, by giving your consent, you understand and unambiguously agree that your information may be processed and stored in these jurisdictions and that different privacy laws may apply in these countries, which may not ensure the same level of data protection as granted in your country of residence.

We only make these arrangements or transfers where we are satisfied that adequate levels of protection are in place to protect any information held in that country or that the service provider acts at all times in compliance with applicable privacy laws. Where required under applicable laws we will take measures to ensure that personal data handled in other countries will receive at least the same level of protection as it is given in your home country.

In the event your personal data is transferred to a foreign jurisdiction, it may be subject to the laws of that jurisdiction and we may be required to disclose it to the courts, law enforcement or governmental authorities in those jurisdictions but we will only do so where required by applicable laws.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

However, no internet-based site can be 100 per cent secure and we cannot be held responsible for unauthorized or unintended access that is beyond our control.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

We apply the following retention periods for your data:

identity data: 12 months
contact data : 12 months
profile data: until removal of the data
cookies: maximum 30 days.

In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

We have listed some rights in relation to your personal data that you may have under applicable data protection law. You should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

You (may) have the following rights:

1)  the right to access;

2)  the right to rectification;

3)  the right to erasure;

4)  the right to restrict processing;

5)  the right to object to processing;

6)  the right to data portability;

7)  the right to complain to a supervisory authority; and

8) the right to withdraw consent.

You may exercise any of your rights in relation to your personal data by written notice to us.

Your legal obligation

If you provide Premium Dubai with the personal information of another person, before it you must obtain that person’s consent to both the disclosure and the processing of that personal information. This clause does not apply to cases when you are a tutor, a caregiver, a trustee, a guardian, a curator of a person under trusteeship, a parent an adoptive parent of a junior.

Our cite only

This Privacy policy applies only to information collected online on our website and not to information collected offline.

Governing Law and Jurisdiction

All matters regarding the use of this website and or any related matter shall be governed by and construed in accordance with the laws and regulations of, and applicable in, the emirate of Dubai and federal laws of the United Arab Emirates.

The courts of Dubai will have exclusive jurisdiction over any claim arising from the use of this website and or any related matter, or related to, a visit to the website but we retain the right to bring proceedings against you for breach of the use of the website in your country of residence or any other relevant country.

Updating of the Privacy policy

From time to time Premium Dubai will make changes to the Privacy policy, and all of them will be posted on our site and shall be effective from those dates of posting. We suggest you to check our site to see any changes to the Private policy. By continuing to use our services you acknowledge and agree to those changes.

If you have any queries regarding our Privacy policy, you are welcome to contact us:

1) by post, to Jumeirah Lakes Towers, Swiss Tower, Cluster Y, 14 floor, office 1409, Dubai, UAE;

2)  using our website contact form or click here;

3)  by telephone: + 971 4 383 90 99; or

4)  by email: welcome@premiumdubai.ae.

Bank details


Registration № 1442255


Account No.: 40807156801000167139 (CNY)



Correspondent bank: Bank of China

Correspondent bank account: 30109156600000000001

Correspondent bank SWIFT: BKCHRUMM

Director – LI HUA XIN